Basil Hayden: Advertising Campaign

Advertising for Basil Hayden's bourbon

The Challenge
Raise awareness for a small batch bourbon in a highly-competitive category.  
 
The Solution
We set a “Cultural Bloodhound”, Max Wastler, on the scent to cover America’s most interesting artisans.  Max's journey was featured as video content on Basil Hayden's website and supported through digital media, strategic partnerships and bartender events.
Coaster for Bloodhound events
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