Cruzan: Advertising Campaign

Video campaign for Cruzan's "This is the Don't Hurry"

The Challenge
The Challenge: Cruzan Rum's previous branding initiatives were well received, but lacking in approachability.
 
The Solution
Our campaign featured relatable characters in exaggerated scenarios. Our cast of animals interrupted these hurried moments with an island vibe and a reminder to slow things down a bit.
We made a series of spots that ran as pre-roll: a platform where people are in a big hurry get to their video. We playfully encouraged viewers to slow down and enjoy the moment before their video starts.
ACD: Jose Martinez
CD: Mark Westman
Group CD: Miguel Garcia Castillo
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