The Challenge
Introduce a 258 year-old Irish Whiskey to a brand new audience in an extremely competitive category.
Introduce a 258 year-old Irish Whiskey to a brand new audience in an extremely competitive category.
The Solution
We positioned Kilbeggan as Ireland’s “best-kept secret” and featured Irish people who were none too pleased about having to share their beloved whiskey with the new American market.
We positioned Kilbeggan as Ireland’s “best-kept secret” and featured Irish people who were none too pleased about having to share their beloved whiskey with the new American market.
![](https://cdn.myportfolio.com/def13e2d9363356ee82ab1f3d7df30e7/7bf500cf700b9a8d4fef3f51_rw_1200.jpg?h=0cff6da2bdbc9bba3dfab3749ce36a3e)
Campaign Retail Extensions
For St. Patrick’s Day, We created a distinct gold look to help Kilbeggan Irish Whiskey stand out from the clutter of green. This premium look was extended through local print, digital, retail and off-premise executions.
![](https://cdn.myportfolio.com/def13e2d9363356ee82ab1f3d7df30e7/fd9f7fa2c9ab145532c92c77_rw_1200.jpg?h=d119b715462b92cad6766a9f46ebc792)
![](https://cdn.myportfolio.com/def13e2d9363356ee82ab1f3d7df30e7/8374197629eb4a47e69248c5_rw_3840.jpg?h=5f19cf29f62a53b461548e505f2680fb)
![](https://cdn.myportfolio.com/def13e2d9363356ee82ab1f3d7df30e7/8982e4b34558a7f0d7843ee0_rw_1920.jpg?h=4a39347d4c3734ebe6bb8d663df88837)
![](https://cdn.myportfolio.com/def13e2d9363356ee82ab1f3d7df30e7/c082b1e35e5b699f5c79a4ff_rw_1920.jpg?h=8bfd2b21ef637fe54a762a11928007ac)
Agency: Walton Isaacson
GCD: Mark Westman
CD: Eric Cronin
CW: Eric Flinn, Lauren Ophaug
Production: Bruce Forbes
Photography: Really Really Big