The Challenge
Introduce a 258 year-old Irish Whiskey to a brand new audience in an extremely competitive category.
Introduce a 258 year-old Irish Whiskey to a brand new audience in an extremely competitive category.
The Solution
We positioned Kilbeggan as Ireland’s “best-kept secret” and featured Irish people who were none too pleased about having to share their beloved whiskey with the new American market.
We positioned Kilbeggan as Ireland’s “best-kept secret” and featured Irish people who were none too pleased about having to share their beloved whiskey with the new American market.
Campaign Retail Extensions
For St. Patrick’s Day, We created a distinct gold look to help Kilbeggan Irish Whiskey stand out from the clutter of green. This premium look was extended through local print, digital, retail and off-premise executions.
Agency: Walton Isaacson
GCD: Mark Westman
CD: Eric Cronin
CW: Eric Flinn, Lauren Ophaug
Production: Bruce Forbes
Photography: Really Really Big